Your Marketer Is Not Your Enemy

Your Marketer Is Not Your Enemy

In most fundraising campaigns, the outcome is defined as either a win or loss: either the marketer meets the manager’s…

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Do Your Homework

Do Your Homework

When managers engage a third-party marketer to assist in raising capital, many are quick to rush to an agreement with…

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Avoid The Scorch And Burn Strategy

Avoid the Scorch and Burn Strategy

Typically, when an emerging manager begins the fundraising process, they target their closest friends and business contacts, or “low-hanging fruit,”…

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To Pay Or Not To Pay, That Is The Question

To Pay or Not to Pay, that is the Question

While there are many pros and cons to ponder when considering whether to engage a placement agent or marketer to…

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First-Time Funds Rarely Get Second Chances

First-Time Funds Rarely Get Second Chances

The Fundraising Clock Is Ticking There should be a graph illustrating that the longer a first-time manager attempts to reach…

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It’s Not “What You Know,” It’s “Do They Trust You?”

It’s Not “What You Know,” It’s “Do They Trust You?”

Surprisingly, securing an allocation for your first-time or spin-out fund may not be the most important outcome when speaking with…

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The Role AUM Plays In Establishing Emerging Manager Credibility

The Role AUM Plays in Establishing Emerging Manager Credibility

AUM is Critical for Emerging Managers: There are few things more important to the credibility of a team launching a…

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