Your Marketer Is Not Your Enemy
In most fundraising campaigns, the outcome is defined as either a win or loss: either the marketer meets the manager’s…
Do Your Homework
When managers engage a third-party marketer to assist in raising capital, many are quick to rush to an agreement with…
Avoid the Scorch and Burn Strategy
Typically, when an emerging manager begins the fundraising process, they target their closest friends and business contacts, or “low-hanging fruit,”…
To Pay or Not to Pay, that is the Question
While there are many pros and cons to ponder when considering whether to engage a placement agent or marketer to…
First-Time Funds Rarely Get Second Chances
The Fundraising Clock Is Ticking There should be a graph illustrating that the longer a first-time manager attempts to reach…
It’s Not “What You Know,” It’s “Do They Trust You?”
Surprisingly, securing an allocation for your first-time or spin-out fund may not be the most important outcome when speaking with…
The Role AUM Plays in Establishing Emerging Manager Credibility
AUM is Critical for Emerging Managers: There are few things more important to the credibility of a team launching a…