We are not like the others, nor do we strive to be. In fact, we are different and proud of the attributes that define our differences. We are an Arizona-based, retainer-only consulting firm, serving emerging managers with the goal of raising early-stage fund capital.
We are process-driven. We take a deep-dive into the discovery/due diligence process, allowing us to clarify, refine and enhance a manager’s story, their unique qualifications and the values and brand attributes that make them different. This helps determine the most viable audience for the campaign, as well as allows us to create a tailor-made strategy for a successful raise. Our process properly prepares managers for market.
We believe relationships matter. We serve markets requiring relationship marketing. In our markets, investors must identify with the values and philosophy of a manager before the manager is afforded the opportunity to present a strategy. We believe thoughtful marketing strategies are the only way to take an emerging manager to a relationship-driven audience. In the absence of a relationship, e-mails won’t be opened, appointments won’t be set and investments will not be made.
We believe the manager’s values, philosophy and story are as important as the underlying edge of the strategy. Investors need to know and understand why a manager is in the business, what their philosophical beliefs and values are and how those attributes will impact long-term performance.
We believe managers must stand out. As investor’s quest for alpha continues to grow, so too will the popularity of high-quality, undiscovered managers. “Me too” managers will be lost in the shuffle. Managers who can perform, must be properly positioned to stand up and stand out. Acies managers can communicate their story, can articulate their edge and can defend their value proposition. Our managers stand out.
We believe the reason why some may choose not to hire us, is likely the very reason they should. We are not in NY, we don’t cover institutional channels, and are definitely not sharp-elbowed wall street salesmen.
We are thoughtful and patient marketers who appreciate the value of relationships.
We are AciesGroup. | Our Edge is Helping You Define & Communicate Yours